TSB launched their inaugural Good Stuff Grants programme in April 2020 - designed to support the innovation of New Zealanders as the country recovered from the impacts of the coronavirus pandemic.

The creative campaign had to announce the brand new grants programme to NZ, with a clear script and a familiar face that would encourage quality entries. We created assets that spanned all platforms - TV, Digital and VOD, news editorials, outdoor, in-store promotions, a microsite to house the entries, plus in-show segments promoted within The AM Show and The Project on THREE.

A People’s Choice promotional element was also devised to drive further engagement with the campaign.

Off the back of the success of this campaign, TSB approached us develop the creative for year two of the Good Stuffs campaign in 2021.