After a hugely successful viral marketing campaign for its theatrical release, Sky Store was given the opportunity to film an exclusive spot with Ryan Reynolds to promote Deadpool’s post-cinematic release in the UK.

We submitted a few creative concepts to Twentieth Century Fox, and eventually Ryan Reynolds agreed to film a ‘euro-centric’ script in front of a green screen in LA (with various hilarious outtakes).

Art directing the space and scene around him was the next challenge! A combination of photographed objects and VFX completed the scene - placing Deadpool smack bang in our Sky Store brand world.