Many Kiwi families struggle financially in the lead up to Christmas.

This hardship is felt even more keenly at this time of the year, so Trade Me started The Kindness Store, harnessing the power of their popular platform to encourage Kiwis to help. Much needed items can be purchased by users which is then donated to those in most need.

After their first year of running the Kindness Store, they wanted to create a TVC that clearly demonstrated how the store worked, making it feel really easy for Kiwis who wanted to help out.

We created an animated spot that brought the Kindness Store to life, and demonstrated how easy it was to take part and donate.

The campaign was such a success, they continued the activity with another drive later in the year, partnering with new charities to support deserving kiwis during the winter months.