In 2018, Chorus launched a big rebrand campaign to align with the expansion of their broadband Fibre network into the regions.

But for Chorus, this wasn’t your typical retail promotion from an IP that could be told in a 15 - 30” TV spot. They were invested in telling deeper stories about connecting people - primarily focusing on innovators in the regions who are utilising and benefiting from UFB in an inspiring way.

I was tasked with developing a 4-5 episode digital content series that highlighted the communities, businesses and people who have embraced the opportunities that fibre connectivity has opened up for them. Whether that be creating start-ups outside of the big cities or enabling them to become industry leaders on a global level.

The series was distributed across Chorus’ own platforms, social media and Youtube alongside other campaign activity.