With DIY hacks for home makeovers and craft projects proving a hugely popular trend on TikTok and social media platforms - Resene wanted to target ‘aspiring DIY’ers’ in a highly reachable way.

We created branded social content for Resene, in collaboration with NZ influencer Art Green, where he demonstrates step-by-step how people can have a go at ideas for simple project makeovers around the house. We wanted the content to be engaging, but snappy, where more detailed instructions could be found in supporting links and website articles which the videos were embedded.

This 3 part video series was shared on social and Newshub.co.nz, that sees Art transform ‘leftover’ items such as beer crates and pallets, into something fun and functional using Resene paints and timber stains.

All the pieces he constructed were then auctioned on TradeMe with all proceeds going to charity, which we also promoted via Newshub’s TikTok and IG channels.