Talking about money is an important first step towards better financial wellbeing and stronger relationships.

But for most New Zealanders, talking about money is hard - and according to research, many kiwis would rather talk sex or politics than talk about money!

This insight inspired a concept we pitched to The Co-operative Bank NZ to create a short content series that gets real-life Kiwi couples talking about money in a ‘safe space’. A playful twist on a money-themed, couples therapy session - we filmed 4 couples answering ‘Would you rather’ style questions which revealed where their opinions around money matched up, and sometimes where they didn’t!

The campaign launched across Youtube and social channels with 60” spots airing on TV plus further content on ThreeNow.

As Creative Content Lead, my role involved concepting, scripting, producing the shoot and directing on set to the complete post-production and art directing all the visual collateral for the campaign.