To drive new customer acquisition that didn’t centre around home loans, TSB wanted to run a campaign that encouraged Kiwis to open a new account with them for the chance to win $5,000 cash.

After pitching several territories, this ‘Dream A Little’ concept went into production, where we see everyday people dreaming of a ‘treat purchase’. Whether it be a tropical holiday, a new piece of furniture or a car upgrade for that growing family.

And with TSB being proudly New Zealand owned, it made sense to underscore the narrative with an iconic kiwi song by Six60.

I wrote, directed and edited the main 30” TV spot, 6” Youtube and VOD pre-rolls, plus art directed the outdoor and in-store collateral for the campaign.