‘Ben and Amy’ have been the faces of ASB’s brand since the bank’s One Step Ahead rebrand in 2019.

So when ASB became an official partner of the Women’s 2021 Rugby World Cup, these beloved characters were brought back to feature in new TV spots, created especially for placement around the sponsored broadcast.

It was my job to adapt the story from previous creative brand iterations, showing the young couple as proud supporters of the Black Ferns invested in every match - while mirroring fans also watching on their TVs at home.