KFC Edgefest - Live Event
EdgeFest returned with a bang in 2017, touring for 3 days across Christchurch, Wellington and Auckland.
The festival featured huge international and local music acts, plus loads of brand activations where festival goers had the opportunity to meet and engage with their favourite TV stars, influencers and The Edge radio personalities.
The event was proudly sponsored by KFC, Playstation and Jetstar. Our role was to create and capture unique live activations for these brands during the festival, where fans could directly engage with their products in a unique atmosphere - all while building some brand love along the way!
These included VIP lounges, prize giveaways, immersive stalls, celebrity photo-ops, stunts and sponsored competitions.
PS4 ACTIVATION
Playstation was a main sponsor of 2017′s EdgeFest with live activations playing across the festival each day.
Playstation wanted to show fans the fun, enjoyment and group entertainment that Playlink on PS4 provides. We set up a dedicated PS4 gaming stall where festival goers could get some hands-on time with all the games, and even compete against some of their favourite music stars and Edge hosts!
JETSTAR ACTIVATION
Jetstar created a competition each night that engaged directly with the audience via our live camera coverage - where fans had an opportunity to win an array of prizes.