The Launch of ‘Knack’

In 2022 the Brand Partnerships team within Warner Bros. Discovery needed a bold rebrand after their parent company’s recent merger. Their remit had grown significantly over the last few years, and it was high time the local market found out what this in-house agency had on offer - and who was at the heart of it!

I had been a part of this team since 2017, so as their Creative Lead was ideally placed to concept, write and produce this entertaining ‘Meet the Team’ video featuring my colleagues - plus a wee cameo from myself! This video played during the agency’s live launch event in front of clients and advertisers, then later shared in EDMs and across online industry publications to promote our team to the local ad market.

In conjunction, an Instagram page and new website were created to showcase Knack’s work, as well as providing a digital hub for prospective clients to get in touch.