To celebrate the launch of Game of Throne’s highly anticipated sixth season on Sky Atlantic, we were charged with creating a live experience featuring various stunts across town and in the workplace, to directly engage with fans out in public. 

It was an opportunity to do something different from familiar, well-worn content already seen online, immersing fans in a fun and memorable experience while motivating them to watch the show and drive viewership for the season premiere on Sky Atlantic - the home of Game of Thrones in the UK.