Ever considered switching out your rice for cauliflower rice instead? That’s what Birds Eye wanted to ask a young, time poor and health conscious demographic. Our objective? To make a series of content pieces that resonated with this audience. They wanted the content to be authentic, natural and candid so it was well suited within a social media environment, as well as create adaptations for TV.

When looking for a hybrid between traditional AV and influencer style marketing, the key to getting the most out of the talent (All Black Anton Lienert-Brown and Polly of Miss Polly’s Kitchen fame) was allowing them to be themselves in a largely unscripted environment.